Filip Verbanac
Raise the Bar Adria Director of the Department for strong alcoholic beverages and coffee Coca-Cola HBC Adria · Croatia
Biography
Filip started his career at Coca-Cola HBC in 2010, and four years later he became a member of the Department for strong alcoholic beverages and catering. He was promoted to the position of Director of the Department in 2020 and at the same time became a member of the board of Coca-Cola HBC Adria.
During his career, Filip distinguished himself by successfully implementing many projects aimed at helping the hospitality community. He is the initiator and manager of the Raise the Bar Adria project, which aims to improve the quality of the workforce in hospitality and tourism in Croatia, Slovenia and Bosnia and Herzegovina. He is also the initiator of the HoReCa conference, which brings the latest world trends to restaurateurs, and the Brugal Perfeccion competition for bartenders. Filip was also responsible for the launch of the Costa Coffee brand on the Croatian and Slovenian markets in 2020.
At the Taste the Mediterranean festival, Filip Verbanac will share part of his rich experience with panel participants on the topic of Transformation in the hospitality industry, how to stay relevant in a rapidly changing world – the biggest challenges and the future of the HoReCa sector. Experiences of different countries.